Curation can be applied for broader genre, not just within fine art. Food, fashion, internet blogs, doors on the streets can all be curated. CURA explores such progressive notion of curation.
The publication feels friendly and approachable in its design. It is a text-heavy publication with all its articles written specifically for it, but also has photographic stories that tell stories through imagery too. The project was a true collaboration between editors and designers, where designers had also a say in terms of contents and exchange of ideas became this unique result.